“Primitiv Boston is a passion project for all of us involved and we couldn’t be happier to be able to open our doors later this month and introduce the city to the incredible team of specialists that we’ve drafted,” said Cherilus.  “We feel honored to be part of the cannabis community and it’s our mission to educate all of our team members, consumers, and partners about cannabis as an holistic alternative wellness option.”

At Primtiv Boston, guests will be greeted by a friendly team of product specialists, led by General Manager, Lindsey Ducheine, ready to not only manage consumer transactions, but more importantly help educate its guests.  With a wide variety of cannabis products available from flower, to gummies, carts, and concentrates – options can often be overwhelming – and they are here to help guide the decision making process.  Highlighted opening day vendors will include-GreenCare Collective, Rev Clinics, Wana, Fernway, and MKX.  The interior of the vast space was designed with efficiency in mind, set against a clean aesthetic  backdrop.  The multiple rooms within the provisioning center will allow for future opportunities to activate the space with a variety of educationally driven special events.  These will be introduced later this summer with programming taking place throughout the year.

Additional information including renderings, photography and bios can be found HERE

Primitiv introduced its cannabis products into Michigan-based dispensaries in 2021, and opened its flagship cannabis dispensary in Niles, Michigan, in early 2022.  But for Johnson and Sims, launching Primitiv was always about more than just a retail opportunity, as the two have been advocating the elevated wellness properties of cannabis for years as displayed on this National TV Broadcast Segment on CBS. In a physically demanding sport like professional football, athletes learn to deal with the pain to keep playing and extend careers as long as possible. Athletes and others recovering from serious injury are often prescribed opioid painkillers for treatment, which can lead to dependency and addiction.  Johnson and Sims felt the need for a more holistic approach to their pain management, and Primitiv was born out of that belief. 

“We believe in the holistic properties of cannabis as an all-natural, plant-based option for anyone looking for relief,” added Johnson. “Consumer education and product innovation are at the core of Primitiv’s vision and mission, and we’ve just scratched the surface behind the medicine that this plant offer.”

About Primitiv 

Primitiv was co-founded by Pro Football Hall of Fame inductee, Calvin Johnson Jr. and Rob Sims, former NFL teammates who suffered from the long-term physical effects of injuries sustained during their playing careers. Primitiv Boston is a partnership with Sims and Johnson’s former Detroit Lions teammate and Boston College Alumnus and former first-round NFL draft pick, Gosder Cherilus, and his partners with High Street, LLC.  Primitiv as a company is a forward-thinking company dedicated to the advancement of cannabis as a form of elevated wellness, believing that the plant holds incredible potential as a healing agent.  Primitiv’s vision is to positively impact the global cannabis industry, changing stigmas and stereotypes by highlighting the healing power of the plant and producing products that help people and athletes optimize their wellness through holistic relief. Primitiv Performance, the company’s athlete-driven line of consumer products launched in early 2023 and provides those living an athletic lifestyle an oral rehydration solution in four great tasting flavors packed with electrolytes and vitamins; and a transdermal topical pain relief cream that feature CYP’s nano CBD technology.  Primitiv Boston is located at 200 High Street, Boston, MA 02110, and will be open daily (check the website for hours).  Learn more at Primitivgroup.com/Primitiv-Boston or on social media @PrimitivGroup_Boston.

Media Contacts

Primitiv Elevated Wellness
Ken Langdon, Head of Marketing and Communications
[email protected] 

Primitiv Boston
Lindsey Ducheine, General Manager
[email protected]