About Primitiv Group

AN ELEVATED STATE OF WELLNESS

Our vision is to impact the global cannabis industry in a positive way to change the stigmas and stereotypes associated with the old image or opinions of cannabis by highlighting the healing power of the plant and producing products that help people and athletes optimize their wellness.

We will develop innovative products that address pain management and other wellness concerns at all levels.

We are strong advocates for the industry and our customers. We will continue funding research initiatives and partnerships with venerable institutions, including the International Phytomedicines and Medical Cannabis Institute at Harvard University, to expand research and share information regarding cannabis’s health benefits for a wide range of medical conditions, including chronic pain.

We believe that the cannabis plant holds incredible potential as a healing agent. We will continue our path as educators and innovators who provide modern-day solutions to those seeking a natural remedy for what ails them.

Meet the Founders: Champions of Elevated Wellness

Primitiv was founded by former NFL stars Calvin Johnson Jr. and Rob Sims, who share a deep passion for wellness, innovation, and cannabis’s healing potential. Inspired by their personal experiences with physical recovery and a desire to help others, they created Primitiv to redefine how cannabis can support a balanced and active lifestyle. Together, they bring a commitment to quality, compassion, and community that drives every aspect of the brand.

Gosder Cherilus, also a former NFL star, is a proud co-owner of the Boston location. His involvement brings additional dedication to Primitiv’s mission of delivering elevated wellness through high-quality cannabis products and exceptional customer experiences. The Boston dispensary reflects the shared vision of its founders, offering a space where innovation, community, and wellness come together.

Why Choose Primitiv

  • Science-Driven Innovation: Collaborating with top researchers to unlock cannabis’s healing potential.
  • Premium Products: Offering performance flower, pre-rolls, edibles, concentrates, vaporizers, and more.
  • Unmatched Expertise: Built on the personal wellness journeys of our founders and a passion for improving lives.
  • Commitment to Community: Supporting education, accessibility, and the empowerment of cannabis consumers.

Visit Primitiv Dispensaries in Boston and Niles

Discover elevated wellness at Primitiv, where our dispensaries in Boston and Niles redefine the cannabis experience. Located in the vibrant Boston Waterfront district and the serene town of Niles, Michigan, our locations are dedicated to providing high-quality cannabis products tailored to your lifestyle.

At our Boston dispensary, explore our curated selection of signature Primitiv products and collaborations with renowned brands like Cookies, Big Papi Brand, Bountiful Farms, Wana, Fernway, and Cloud Creamery. Experience exceptional customer service and products crafted for wellness and recreation alike.

A customer and a budtender engaging in conversation at a Primitiv dispensary counter, showcasing a sleek interior design with colorful modern art displayed on the ceiling.

At our Niles Michigan Dispensary, you can enjoy access to premium cannabis offerings that highlight our commitment to quality and innovation. Whether you’re seeking concentrates, pre-rolls, vaporizers, or edibles, our Niles location is a destination for discovering your elevated cannabis journey.

Stay tuned for updates on our exclusive/preferred vendor partners as soon as they are confirmed by retail!

Primitiv Cannabis Products

Explore our full selection of Primitiv and TURF products, from premium flower and concentrates to recovery-focused THC and CBD solutions. Discover how our carefully crafted brands elevate wellness and redefine the cannabis experience.