Founded by NFL legends Calvin Johnson Jr. and Rob Sims
Primitiv’s flagship dispensary in Niles, Michigan, offers a full range of premium cannabis products for medical and adult-use customers. At our dispensary, you’ll find a carefully curated selection of top-quality flower, pre-rolls, edibles, concentrates, and vaporizers, including Primitiv’s line, TURF, Primitiv Performance, and other leading Michigan-based cannabis brands. Visit us in-store or online to discover the elevated standard of cannabis wellness that Primitiv delivers.
Primitiv’s flagship dispensary is now open in Niles, Michigan, and offers a full range of premium cannabis products for both medicinal and adult-use. In addition to the provisioning center offering a selection of Primitiv and other Michigan-based cannabis products, we also sell our signature line custom-designed merchandise includes hats, t-shirts, hoodies, lighters, rolling papers and more. You can view these items inside our retail location or check them out online.
Primitiv Boston is proudly located in the vibrant Waterfront District, offering a premium selection of cannabis products to support elevated wellness. Our Boston location features performance flower, pre-rolls, edibles, concentrates, and vaporizers sourced from top-tier brands and crafted carefully. Of course, we have our very own Primitiv, TURF, and Primitiv Performance products at our store! Along with Rob & Calivin, Boston College alumnus Gosder Cherilus co-owns this location! Visit us to experience exceptional cannabis in the heart of the city.
Primitiv Boston is a collaboration with former NFL teammates, Rob Sims, 2021 Pro Football Hall of Fame member, Calvin Johnson Jr., and Boston College alumnus Gosder Cherilus. Primitiv Boston is open and located in Boston’s Waterfront district.
Primitiv Performance is a product line that utilizes a proprietary blend of electrolytes, vitamins, and multiple phytocannabinoids (CBD, CBG, CBC, CBN). This innovative product line supports hydration, recovery, and immune health, making it an ideal companion for those pursuing an active, athletic lifestyle—before, during, or after a workout.
PRIMITIV PERFORMANCE HAS LAUNCHED!
Primitiv Performance is a product line developed by Primitiv and CYP, that utilizes a proprietary blend of electrolytes, vitamins, and multiple phytocannabinoids (CBD, CBG, CBC, CBN) formulated to help those living an athletic lifestyle rehydrate, recover, and boost their immune system before, during or after a workout.
Primitiv was founded by former Detroit Lions teammates Rob Sims and Calvin Johnson Jr., a 2021 Pro Football Hall of Fame inductee. These elite athletes have first-hand experience with cannabis’s medicinal benefits and its ability to support overall recovery. Cannabis is just part of our story; Primitiv is really a quality-of-life business
Primitiv’s flagship cannabis dispensary is located in Niles, Michigan, and is open seven days a week. Orders can be made in person or online.
Quality products start with quality flower, and expertly cultivated cannabis is the heart and soul of Primitiv. From premium flower, farm-fresh pre-rolls, concentrates, edibles, gummies and more, our products and strains are tailored to provide our customers with the best possible experience. We also proudly feature a variety of CBD products including our own line of nano CBD Primitiv Performance Oral Rehydration Solution drink mix and Broad Spectrum Transdermal Topical Cream. Talk to our budtenders about what outcome you are looking for and they can help educate your decision on what’s best for you.
We embrace the transformative power of plants to promote wellness and balance. Our approach is rooted in compassion, innovation, and a commitment to advancing cannabis as a natural solution for a healthier lifestyle.
Register below and enroll in our Elevated Perks Loyalty program, which adds 10% from each transaction at our Niles dispensary into your wallet to be used in-store credit. Stay connected about events, product launches, special promotions, and more!
Primitiv Group is a joint venture from the founders of Locker Room Consulting.
© Copyright 2025, Primitiv Group LLC
