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Higher State of Healing Through Cannabis Research

At Primitiv Group, we are redefining wellness through groundbreaking cannabis research and innovation. Co-founded by Calvin Johnson Jr., a 2021 Pro Football Hall of Fame inductee and Rob Sims, former NFL teammates as members of the Detroit Lions, Primitiv was born from a shared vision to unlock the healing potential of cannabis. Their journeys navigating the physical and mental tolls of professional football inspired a mission to advance the understanding and applications of cannabis for wellness.

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Advancing Cannabis for Elevated Wellness

Primitiv is dedicated to harnessing the therapeutic power of cannabis through research-driven practices, aiming to change perceptions and prove the plant’s potential as a healing agent. Our focus on education and innovation allows us to:

  • Develop products rooted in science and optimized for wellness.
  • Break down stigmas surrounding cannabis with evidence-based education.
  • Explore the plant’s potential to support athletes, patients, and individuals seeking plant-based solutions.
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FEATURED NEWS & MEDIA

Former NFL players are promoting education, wellness around cannabis
CBS Morning News August 4, 2022
Calvin Johnson talks medical pot & memorable hits with Jalen Rose
New York Post June 16, 2022

Former Detroit Lions player Calvin Johnson wants to fight pain with cannabis nanotechnology

MLive.com May 20, 2022
Calvin Johnson & Rob Sims, Former NFL Stars, Open Flagship Cannabis Dispensary In Niles Michigan
Benzinga May 03, 2022
NFL Moving in Right Direction on Cannabis, Calvin Johnson Says
Yahoo Finance April 20, 2022
How former NFL players Rob Sims and Calvin Johnson launched a new career in cannabis
Weedmaps March 01, 2022
Catching up with Calvin Johnson: Megatron talks HOF, Stafford, Lions, cannabis
ESPN.com May 31, 2021
‘We view ourselves as boutique cannabis:’ NFL Hall of Famer on new biz
Yahoo Finance May 29, 2021

Calvin Johnson aims to change game with cannabis business

ABC News August 04, 2021
NFL Hall-of-Famer Calvin Johnson started a marijuana business and his favorite activities while using it are fishing and artwork
Business Insider June 30, 2021
NFL Veterans Calvin Johnson Jr. And Rob Sims To Discuss Cannabis On JARS Roundtable Livestream
Benzinga May 26, 2021
Q&A: Ex-Lions Calvin Johnson, Rob Sims want their cannabis business to turn a ‘stigma’ into a solution
The Athletic May 26, 2021
Calvin Johnson Got No Regrets! | Cold As Balls | Laugh Out Loud Network
Kevin Hart’s Laugh Out Loud Network November 09, 2021
WATCH – Soon to be Pro Football Hall-of Famer, Calvin Johnson and ex-teammate, Rob Sims partner up in a growing business
FOX 2 Detroit June 04, 2021
Don’t expect Calvin Johnson to thank the Detroit Lions in his Hall of Fame speech
WXYZ August 04, 2021
Notes: Calvin Johnson updates relationship with Lions, offers thoughts on new regime
Detroit Metro Times Jun 1, 2021
Former Detroit Lions Calvin Johnson and Rob Sims are ready to hit the cannabis industry
Detroit Metro Times June 08, 2021
Primitiv Co-Founders and Retired NFL Stars Calvin Johnson Jr. and Rob Sims Join Cannabis Marketplace Eaze and National Edibles Brands Kiva and Mary’s Medicinals to Donate $25,000 to Detroit Homegrown Fund
Business Wire July 20, 2021

EAZE TO LAUNCH IN MICHIGAN, PARTNER WITH DETROIT LIONS LEGEND AND NFL HALL OF FAMER CALVIN JOHNSON TO EXPAND ACCESS TO HIGH QUALITY MICHIGAN CANNABIS VIA ON-DEMAND DELIVERY

Business Wire March 16, 2021
FORMER LIONS CALVIN JOHNSON, ROB SIMS BELIEVE IN THE SCIENCE, POTENTIAL OFCANNABIS INDUSTRY
ESPN February 10, 2021
GROWING GAME: CALVIN JOHNSON TALKS MARIJUANA, HALL OF FAME AND DETROIT LIONS
Crain's Detroit Business November 8, 2020
CALVIN JOHNSON, HARVARD PARTNER TO RESEARCH BENEFITS OF MARIJUANA TO TREAT CTE
Bleacher Report August 15, 2019
EX-LIONS STAR CALVIN JOHNSON, NOW A CANNABIS ENTREPENEUR, JOINS TRADE GROUP’S BOARD
Crain's Detroit Business August 15, 2019
MEGATRON PARTNERS IN MARIJUANA-FOR-CTE RESEARCH
ESPN August 15, 2019
NFL’S CALVIN JOHNSON AND ROB SIMS TALK CANNABIS: IT’S A ‘GOD-GIVEN GIFT’
Green Entrepeneur July 14, 2019

FEATURED NEWS & MEDIA

How former NFL players Rob Sims and Calvin Johnson launched a new career in cannabis
Weedmaps
Catching up with Calvin Johnson: Megatron talks HOF, Stafford, Lions, cannabis
ESPN.com
‘We view ourselves as boutique cannabis:’ NFL Hall of Famer on new biz
Yahoo Finance
Calvin Johnson aims to change game with cannabis business
ABC News
NFL Hall-of-Famer Calvin Johnson started a marijuana business and his favorite activities while using it are fishing and artwork
Business Insider
NFL Veterans Calvin Johnson Jr. And Rob Sims To Discuss Cannabis On JARS Roundtable Livestream
Benzinga
Q&A: Ex-Lions Calvin Johnson, Rob Sims want their cannabis business to turn a ‘stigma’ into a solution
The Athletic
Calvin Johnson Got No Regrets! | Cold As Balls | Laugh Out Loud Network Kevin Hart
Kevin Hart LOL Network
WATCH – Soon to be Pro Football Hall-of Famer, Calvin Johnson and ex-teammate, Rob Sims partner up in a growing business
FOX 2 Detroit
Don’t expect Calvin Johnson to thank the Detroit Lions in his Hall of Fame speech
Pride Of Detroit
Notes: Calvin Johnson updates relationship with Lions, offers thoughts on new regime
Pride Of Detroit
Former Detroit Lions Calvin Johnson and Rob Sims are ready to hit the cannabis industry
Detroit Metro Times

EAZE TO LAUNCH IN MICHIGAN, PARTNER WITH DETROIT LIONS LEGEND AND NFL HALL OF FAMER CALVIN JOHNSON TO EXPAND ACCESS TO HIGH QUALITY MICHIGAN CANNABIS VIA ON-DEMAND DELIVERY

Business Wire

FORMER LIONS CALVIN JOHNSON, ROB SIMS BELIEVE IN THE SCIENCE, POTENTIAL OFCANNABIS INDUSTRY

ESPN
GROWING GAME: CALVIN JOHNSON TALKS MARIJUANA, HALL OF FAME AND DETROIT LIONS
Crain's Detroit Business
CALVIN JOHNSON, HARVARD PARTNER TO RESEARCH BENEFITS OF MARIJUANA TO TREAT CTE
Bleacher Report
EX-LIONS STAR CALVIN JOHNSON, NOW A CANNABIS ENTREPENEUR, JOINS TRADE GROUP’S BOARD
Crain's Detroit Business
MEGATRON PARTNERS IN MARIJUANA-FOR-CTE RESEARCH
ESPN
NFL’S CALVIN JOHNSON AND ROB SIMS TALK CANNABIS: IT’S A ‘GOD-GIVEN GIFT’
Green Entrepeneur

Leading the Future of Cannabis Research

Primitiv envisions a future where cannabis research drives the global industry forward, fostering acceptance and understanding of the plant’s transformative benefits. By investing in innovative approaches and collaborations, we aim to set new standards for quality, safety, and efficacy in cannabis-based wellness solutions.

Check out our Media Coverage in our Earned Media Report

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E — [email protected]

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