Category: Lifestyle & Cannabis Culture

Close-up image of cannabis concentrate on a dab tool against a black background.

Celebrate 7/10 at Primitiv!

Primitiv Group July 3, 2025 No Comments

Celebrate 7/10 at Primitiv with premium concentrates for smooth, potent, and flavorful cannabis experiences.

Man mid-swing on a golf course, wearing a light grey polo, khaki pants and a cap, holding a golf club with a green fairway in the background.

Boston College Alum Gosder Cherilus’s Favorite Boston Cannabis Flower

Primitiv Group May 20, 2025 No Comments

Learn what cannabis flower former pro-athlete Gosder Cherilus uses for relief and recovery. Grab it at Primitv Boston today.

Join Us For Hall-O-Weed at Primitiv Niles

Primitiv Group October 30, 2024 No Comments

Join Us for Hall-O-Weed at Primitiv Niles! Get ready to celebrate Halloween *and* all things cannabis at Primitiv Niles! This Thursday, October 31st, swing by and enjoy a festive evening…

Calvin Johnson joins a TV interview with a smiling host.

Calvin Johnson Jr. Speaks with Kay on Up and Adams on Fan Duel TV

Primitiv Group September 26, 2023 No Comments

Trophy Flexing, Stafford Struggles with Teammates, Players to Watch, with Megatron Calvin Johnson on the Up & Adams Show. Watch Now

Rob Sims speaking on Local 4 Flashpoint about Michigan cannabis businesses.

Rob Sims on Local 4 Flashpoint: Michigan Marijuana Businesses Are Blooming

Primitiv Group September 26, 2023 No Comments

Primitiv Co-Founder, Rob Sims, as a guest speaker and expert on the Michigan Marijuana industry. Catch him on Click On Detroit Local 4 Flashpoint discussing Michigan Marijuana.

Calvin Johnson Jr. discussing essential items for a healthy lifestyle.

10 Things NFL Hall of Famer Calvin Johnson Jr. Can’t Live Without

Primitiv Group September 26, 2023 No Comments

There are a few things former Detroit Lions' wide receiver Calvin Johnson Jr. can't live without. From a chain gifted by his mom and some golf shades to a beard…

Two smiling individuals standing in a cannabis cultivation facility with rows of cannabis plants in the background.

FORBES: NFL Hall Of Famer Calvin Johnson Continues To Advocate For Cannabis

Primitiv Group September 8, 2022 No Comments

Today, Johnson, 36, is continuing to help the masses through his work with Primitiv, a Michigan-based cannabis research company he and former Lions teammate Rob Sims founded in 2021. The…

Primitiv Featured on CBS Mornings

Primitiv Group August 26, 2022 No Comments

Former Detriot Lions players Calvin Johnson and Rob Sims are changing the conversation around cannabis with Primitiv, a cannabis brand that promotes education and wellness.