Black History Month Spotlight: Primitiv's Trailblazers on Cannabis, Community & Legacy

In celebration of Black History Month, we’re excited to share two inspiring YouTube interviews with the visionaries behind Primitiv. These conversations shine a light on the journeys, challenges, and triumphs of trailblazers who are redefining the cannabis industry while uplifting their communities.

From the Gridiron to Cannabis: Calvin Johnson Jr.’s Journey

Calvin Johnson Jr., Pro Football Hall of Fame inductee and co-founder of Primitiv, opens up about his transition from NFL star to cannabis entrepreneur. He discusses what inspired him to enter the cannabis industry, the hurdles he encountered as a Black entrepreneur, and how his NFL background and personal  upbringing have shaped Primitiv’s mission. Calvin also delves into the impact of taxes on cannabis, shares his thoughts on uplifting the community, and offers valuable advice for aspiring entrepreneurs. His insights provide a powerful look at how legacy and innovation can come together to drive positive change.

Watch Calvin’s full interview here: YouTube Video

Empowering Through Adversity: Rob Sims on Cannabis & Community

Rob Sims, 9-year NFL veteran and co-founder of Primitiv, discusses his own journey from the NFL to the cannabis world. He explores how his identity and experiences have influenced his approach to business and community engagement. He shares the challenges he’s faced along the way and offers a candid look at how perseverance and a commitment to giving back have fueled Primitiv’s growth. His story is a testament to resilience and the power of community in overcoming obstacles.

Watch Rob’s full interview here: YouTube Video

Lessons for the Future

Both interviews highlight the importance of legacy, innovation, and community empowerment. Calvin and Rob not only reflect on their personal journeys but also provide actionable insights for anyone looking to break into the cannabis industry—especially aspiring Black entrepreneurs. They remind us thatevery challenge is an opportunity to innovate, and every setback is a setup for a greater comeback.

Join us as we celebrate Black History Month and honor these trailblazers whose work continues to inspire and transform the cannabis landscape. Their stories are a reminder that with dedication, resilience, and community support, the future of cannabis is bright.

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