Happy Valley and Primitiv Boston Announce Limited-Edition Pre-Roll Collaboration Featuring NFL Alums Calvin Johnson Jr. and Gosder Cherilus
Boston, MA — July 2, 2025 — Happy Valley and Primitiv Boston are proud to unveil a special limited-edition collaboration: a multi-pack of premium pre-rolls featuring five hand-selected cultivars and a special trading card. The exclusive pack will be available for purchase beginning July 18 at Primitiv Boston, as well as Happy Valley’s Gloucester and East Boston retail locations, while supplies last.
“This collaboration is all about bringing people together, whether you’re a fan of the game, a fan of the plant, or both,” said Michael Reardon, CEO of Happy Valley. “We worked closely with the Primitiv team to hand-select cultivars that not only represent our best work but offer something for every type of consumer. It’s a pack you’ll want to enjoy and share!”
The collaboration is co-led by Gosder Cherilus, former first-round NFL draft pick and Boston College Sports Hall of Famer, and Calvin Johnson Jr., Pro Football Hall of Famer and one of the most iconic wide receivers in football history. As co-founders of Primitiv, both athletes are passionate advocates for cannabis wellness and innovation.
This signature pre-roll pack includes a curated lineup of standout cultivars:
· Super Lemon Haze (Sativa)
· Another Level (Hybrid)
· Banana Jealousy (Hybrid)
· Hash Burger (Indica)
· Sugar Shack #5 (Sativa)
Crafted for variety and quality, these five cultivars showcase the depth and excellence that define both Happy Valley’s cultivation and Primitiv’s brand values. Each tin will also include a limited-edition trading card featuring Johnson and Cherilus. Three lucky guests will receive the Golden Ticket that can be redeemed for a VIP prize pack.
“We select our partners carefully, and have come to know and respect Happy Valley as a purveyor of premium cannabis products,” said former Detroit Lions legend, Calvin Johnson Jr.
“These pre-rolls represent some of my favorite cultivars that Happy Valley produces and provide a variety of options depending on the type of mental state I’m searching for,” added former first-round draft pick, Gosder Cherilus.
Johnson and Cherilus will be making special appearances on July 18th:
· Happy Valley East Boston: 1:00 PM – 2:00 PM
· Primitiv Boston: 3:00 PM – 4:00 PM
Don’t miss your chance to collect this game-changing pack, meet the minds behind the movement, and experience cannabis culture at its finest. Fans and customers are invited to meet
the NFL legends, snap photos, and hear firsthand about the inspiration behind this dynamic cannabis partnership. Please note that only Primitiv merch and/or items purchased at the participating locations will be signed by Johnson and Cherilus. Please do not bring other memorabilia for signature.
About Happy Valley
Founded in 2016 and headquartered in Gloucester, Mass., Happy Valley is a vertically integrated cultivator and retailer of a full suite of premium cannabis products, which includes cannabis flower, pre-rolls, edibles, a variety of concentrates, vape cartridges and accessories. Happy Valley is committed to creating a premium cannabis experience for all customers. For more information visit: www.happyvalley.org or find Happy Valley on Facebook or Instagram.
About Primitiv Boston
Primitiv Boston is a premium cannabis dispensary located in the heart of Boston, Massachusetts, at 200 High Street, just steps from the New England Aquariun and Faneuil Hall. Co-founded by NFL Hall of Famer Calvin Johnson Jr., Rob Sims, and Gosder Cherilus, Primitiv Boston is dedicated to offering high-quality cannabis products and fostering a welcoming, educational environment for all consumers. Rooted in innovation and community, Primitiv aims to help people elevate their lifestyle and wellness journeys. For more information, visit www.primitiv.com/boston or find Primitiv Boston on Facebook and Instagram.
