PRIMITIV HALL OF FAME: REFOCUSED. LEVELED UP. TOP TIER.

2026 will mark a pivotal return to Primitiv’s roots as a cultivator of premium Michigan cannabis as the company will debut a new signature line of Hall of Fame genetics early this year.

Co-founder and CEO Calvin Johnson Jr. is actively leading this initiative by seeking out elite genetics across the country to ensure the Hall of Fame lineup reflects a higher standard for top-tier flower. As Primitiv refocuses on cultivation, the company is doubling down on what true connoisseurs value most: premium genetics, terpene-rich expression, consistent experiences, and full-spectrum quality that goes far beyond THC percentage. Johnson’s hands-on leadership and passion for the plant, together with Head of Cultivation Brandon Messer, will guide the pursuit of standout phenotypes and the craftsmanship behind each strain.

Supported by disciplined genetic selection, rigorous testing, and strategic collaborations with leading breeders across Michigan and beyond, Primitiv is building a portfolio that honors the plant’s heritage while advancing innovation for today’s consumer. With renewed emphasis on education, transparency, and storytelling, the brand aims to elevate Michigan’s premium category and help shape a more informed, quality-first cannabis market as it enters this next era. Primitiv Hall of Fame is poised to set the benchmark for top-tier cannabis in Michigan—an elevated expression of genetics, craft, and culture backed by leadership that is deeply invested in getting it right.

Stay tuned for more updates here and on our social media accounts @Primitiv_Group.