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Explore the latest press coverage and media features highlighting Primitiv’s innovative approach to cannabis. From national spotlights to local stories, see how we’re shaping conversations around wellness and the cannabis industry.
Discover how Primitiv’s mission and products are making an impact. Stay up-to-date with articles, interviews, and features from leading publications.
Follow our journey as we continue to expand, innovate, and advocate for cannabis as a tool for elevated wellness. Check back often for the latest updates and insights.
ALL NEWS & MEDIA
Former NFL players are promoting education, wellness around cannabis
CBS Morning News
Calvin Johnson talks medical pot & memorable hits with Jalen Rose
New York Post
Former NFL Stars Living Dream as Adult-Use Dispensary and Cultivation Business Owners
Cannabis Business Times
Former Detroit Lions player Calvin Johnson wants to fight pain with cannabis nanotechnology
MLive.com
Former Detroit Lions open flagship dispensary in Michigan
Detroit Metro Times
Calvin Johnson & Rob Sims, Former NFL Stars, Open Flagship Cannabis Dispensary In Niles Michigan
Benzinga
Calvin Johnson, Rob Sims Open Flagship Primitiv Cannabis Dispensary In Michigan
DefPen
Ex-Lions host former Red Wing, Stanley Cup Champion at marijuana dispensary
Leader Pub
NFL Moving in Right Direction on Cannabis, Calvin Johnson Says
Yahoo Finance
How former NFL players Rob Sims and Calvin Johnson launched a new career in cannabis
Weedmaps
Catching up with Calvin Johnson: Megatron talks HOF, Stafford, Lions, cannabis
ESPN.com
A Hall of Fame performance: Inside Calvin Johnson’s 329-yard game vs. the Dallas Cowboys
ESPN.com
‘We view ourselves as boutique cannabis:’ NFL Hall of Famer on new biz
Yahoo Finance
Calvin Johnson aims to change game with cannabis business
Calvin Johnson aims to change game with cannabis business
ABC News
NFL Hall-of-Famer Calvin Johnson started a marijuana business and his favorite activities while using it are fishing and artwork
Business Insider
NFL Veterans Calvin Johnson Jr. And Rob Sims To Discuss Cannabis On JARS Roundtable Livestream
Benzinga
Megatron memories: Calvin Johnson rewatches the greatest moments from a Hall of Fame career
The Athletic
Q&A: Ex-Lions Calvin Johnson, Rob Sims want their cannabis business to turn a ‘stigma’ into a solution
The Athletic
Primitiv Co-Founders and Retired NFL Stars Calvin Johnson Jr. and Rob Sims Join Cannabis Marketplace Eaze and National Edibles Brands Kiva and Mary’s Medicinals to Donate $25,000 to Detroit Homegrown Fund Kevin Hart
Business Wire
Calvin Johnson Got No Regrets! | Cold As Balls | Laugh Out Loud Network Kevin Hart
LOL Network – Kevin Hart
WATCH – Soon to be Pro Football Hall-of Famer, Calvin Johnson and ex-teammate, Rob Sims partner up in a growing business
FOX 2 Detroit
Don’t expect Calvin Johnson to thank the Detroit Lions in his Hall of Fame speech
WXYZ
Notes: Calvin Johnson updates relationship with Lions, offers thoughts on new regime
Pride Of Detroit
The Pat McAfee Show | Monday August 2nd, 2021
The Pat McAfee Show – YouTube
Former Detroit Lions Calvin Johnson and Rob Sims are ready to hit the cannabis industry
Detroit Metro Times
Cannabis business conference heads to Detroit this fall with more than 75 speakers
Detroit Metro Times
Calvin Johnson on Stafford’s leadership, infamous nullified TD, Lions, retirement | NFL | THE HERD
The Herd with Colin Cowherd
– YouTube
HOF WR Calvin Johnson surprises Nate Burleson on ‘GMFB’
NFL Network
– YouTube
Former Detroit Lions Calvin Johnson and Rob Sims Officially Launch Cannabis Line
The WRIF Rocks Detroit
Calvin Johnson Talks Hall of Fame, Lions Rift, Stafford & More with Rich Eisen | Full Interview
The Rich Eisen Show
– YouTube
Calvin Johnson Talks About his Relationship with the Lions Before the Hall of Fame Induction
Pardon My Take
– YouTube
Detroit Lions great Calvin Johnson, ex-teammate Rob Sims launch cannabis product line
Aberdeen News
Pro Football Hall of Fame Wide Receiver Calvin Johnson Featured on NFL Network’s ‘A Football Life’
NFL Communications
Episode 124: Two NFL Stars Want to Show How Cannabis Helps with Brain Injuries
Green Entrepreneur
National Cannabis Conference Coming to Detroit, Includes Keynote Speaker Calvin Johnson
DBusiness Magazine
Calvin Johnson Aims to Change Game with Cannabis Business
The Cannifornian
MEGATRON CATCHES CANNABIS WAVE: PRIMITIV’S CALVIN JOHNSON
Michigan Cannabis Trail
Calvin Johnson and Rob Sims Live in Studio, EZ vs. Stick, Barkley Entertainment | The Hook
WoodwardSports – YouTube
Calvin Johnson Joins Big D Energy to Talk About His “Football Life” Premier
WoodwardSports – YouTube
NFL Star Rob Sims Turns Entrepreneur
First Class Fatherhood – YouTube
Calvin Johnson Interview | Megatron on Fatherhood, Football & Cannabis
First Class Fatherhood – YouTube
The Cannversation with Host Dave Briggs and guests NFL Veterans Calvin Johnson and Rob Sims
The Cannversation with Dave Briggs
The Cannversation with Host Dave Briggs and guests NFL Veterans Calvin Johnson and Rob Sims
Pro Cannabis Media – YouTube
Calvin Johnson On His Hall of Fame Induction, Legendary Career, Life After Football I WR1 Episode #4
Stay Hot – YouTube
Curious Questions with Ricky Williams | Ep. 17 | Calvin Johnson & Rob Sims!
Curious Questions – YouTube
EP 27: Rob Sims — A Former NFL Player On The Value Of Cannabis For Pro Athletes
Good Dudes Grow
Calvin Johnson, Mt Rushmore of Cartoon Characters To Party With and NBA Free Agency
Pardon My Take
Grand Openings Roundup
Marijuana Ventures
FORMER LIONS CALVIN JOHNSON, ROB SIMS BELIEVE IN THE SCIENCE, POTENTIAL OFCANNABIS INDUSTRY
ESPN
GROWING GAME: CALVIN JOHNSON TALKS MARIJUANA, HALL OF FAME AND DETROIT LIONS
Crain’s Detroit Business
CALVIN JOHNSON, HARVARD PARTNER TO RESEARCH BENEFITS OF MARIJUANA TO TREAT CTE
Bleacher Report
EX-LIONS STAR CALVIN JOHNSON, NOW A CANNABIS ENTREPENEUR, JOINS TRADE GROUP’S BOARD
Crain’s Detroit Business
MEGATRON PARTNERS IN MARIJUANA-FOR-CTE RESEARCH
ESPN
NFL’S CALVIN JOHNSON AND ROB SIMS TALK CANNABIS: IT’S A ‘GOD-GIVEN GIFT’
Green Entrepeneur
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