Primitiv

CALVIN JOHNSON JR. AND ROB SIMS’ PRIMITIV LEANS INTO 90s FOOTBALL GAMING NOSTALGIA FOR NEW TURF PREMIUM  CANNABIS PRODUCTS AND COLLECTIBLE PACKAGING

Pre-pack eights will come in two distinct designs
TURF will feature six indoor-grown strains cultivated by Primitiv
TURF will be sold at Primitiv Niles and other top Michigan dispensaries

In the ever-evolving landscape of cannabis, a new player is set to enter the market and transport enthusiasts back in time through the power of gaming nostalgia. TURF, the sibling brand of Primitiv, is set to hit the playing field with a variety of premium indoor cultivated pre-packed 1/8ths and prerolls, featuring all-new packaging inspired by the iconic Nintendo game, Tecmo Bowl. The packaging design embraces Tecmo Bowl’s vibrant 8-bit graphics and gameplay, adding a splash of fun for both cannabis connoisseurs and gaming enthusiasts alike.

“Being former NFL players and video game enthusiasts, we wanted to think of an eye-catching way to spotlight our new TURF products,” said Primitiv co-founder and 2021 Pro Football Hall of Fame member and Detroit Lions legend, Calvin Johnson Jr. “Since Tecmo Bowl celebrated its 35th anniversary earlier this year, bringing that into the mix just made a lot of sense for us.”

Crafted with the same dedication and quality that has made Primitiv one of the top brands in the Michigan cannabis space, TURF delivers a curated selection of expertly cultivated strains in pre-packed 1/8ths and multi-pack prerolls, in a rotating mix of designs and strains.